About Apollo
Apollo is a sales intelligence and go-to-market platform for finding prospects, verifying contact data, enriching accounts, automating outreach, managing sequences, researching leads with AI, and connecting sales activity with CRM and revenue workflows. It is built for sales teams, founders, revenue operations teams, marketers, SDRs, account executives, and GTM leaders.
Apollo fits naturally beside marketing AI tools, automation workflow tools, productivity AI tools, and research and summarization tools. Its main strength is combining a large B2B database with sales engagement, enrichment, AI-assisted prospecting, workflow automation, and integrations in one platform.
Key Features
B2B contact database : Search for companies, contacts, job titles, industries, technologies, locations, signals, and buying-fit criteria to build prospect lists.
Email and phone data : Access verified emails, mobile credits, export credits, enrichment, and contact data workflows depending on the selected plan.
AI Assistant : Use Apollo’s AI features for research, prospecting, messaging support, summarization, and workflow acceleration.
Sales engagement : Build outreach sequences, send email campaigns, A/B test messaging, automate follow-ups, and track engagement.
Data enrichment : Enrich people and company records, sync data to CRM tools, and keep GTM systems cleaner with updated account intelligence.
Workflow automation : Automate GTM motions across prospecting, inbound lead routing, data enrichment, outreach, follow-ups, and account updates.
Chrome extension : Prospect from LinkedIn, company websites, and other sales workflows while capturing verified contact data into Apollo.
Integrations : Connect Apollo with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, email providers, and API access on custom plans.
Pros
✔ Combines prospecting data, enrichment, outreach, AI research, and workflow automation in one GTM platform.
✔ Free Starter plan lets small teams begin prospecting before upgrading to paid plans.
✔ Useful for outbound sales, inbound qualification, enrichment, deal execution, and revenue operations.
✔ Integrates with major CRM, sales engagement, marketing automation, and email tools.
✔ Chrome extension helps sellers prospect while working across LinkedIn and company websites.
✔ Custom plans support larger enterprises, governance needs, API access, and advanced data use cases.
Cons
✖ Credit rules can be complex because export credits, mobile credits, enrichment, unlimited plan fair-use rules, and add-ons are separate concepts.
✖ Official static pricing output does not expose numeric plan-card prices, so users should verify live checkout pricing before subscribing.
✖ Data accuracy should still be validated before high-volume outbound campaigns.
✖ Teams need to follow email deliverability, privacy, consent, and regional compliance rules when using prospecting data.
✖ External data resale or customer-facing data products require separate custom agreements under Apollo’s stated terms.
Plans & Pricing
| Plan | Type | Price | Usage Limit | Inclusions |
|---|---|---|---|---|
| Starter | Free | Free forever | Trial plans include 50 credits and 5 mobile credits; unlimited plan rules and fair-use policy apply | Basic Apollo access for small teams, prospecting, Gmail-based email campaigns on non-paying plans, and downgrade option after trial. |
| Basic | Subscription | See official pricing page | Plan-based credits, mobile credits, export rules, and feature limits | Paid access for prospecting, data access, email campaigns beyond non-paying account limitations, enrichment, and sales engagement workflows. |
| Professional | Subscription | See official pricing page | Higher plan limits and advanced GTM workflows | Expanded sales engagement, workflow automation, CRM integrations, analytics, team usage, and advanced prospecting capabilities. |
| Organization | Subscription | See official pricing page | Higher team and data limits | Team-level controls, larger usage allowances, advanced integrations, governance-oriented workflows, and support for growing revenue teams. |
| Custom | Custom | Custom pricing | Custom credits, integrations, security, and data terms | Enterprise support, API access, advanced governance, external-use agreements where needed, and custom sales-led deployment. |
Source: apollo.io/pricing (verify current plan-card prices, credit rules, add-ons, taxes, fair-use limits, and data-use terms on the official website).
FAQs
Q1: What is Apollo used for?
Apollo is used for B2B prospecting, sales intelligence, contact data, enrichment, outbound sequences, inbound lead workflows, AI research, and revenue automation.
Q2: Does Apollo have a free plan?
Yes. Apollo says users can downgrade to a free-forever Starter plan after trial, and trial plans include 50 credits and 5 mobile credits.
Q3: What are Apollo credits?
Apollo uses credits for data actions such as exports and enrichment. The pricing FAQ explains export credits, mobile credits, add-on credits, and fair-use rules for unlimited plans.
Q4: Does Apollo integrate with CRM tools?
Yes. Apollo lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn workflows, email providers, and API access on custom plans.
Q5: Who should use Apollo?
Apollo is best for sales teams, SDRs, account executives, founders, marketers, revenue operations teams, and B2B companies that need prospecting, outreach, and enrichment in one platform.
Published on: June 26, 2026
