What is Lately.ai?
Lately.ai is a content repurposing platform that uses AI to transform blogs, podcasts, videos, and other long-form content into multiple short-form social media posts. Designed for marketers, brands, and content teams, Lately analyzes audience engagement data to generate social copy with a higher likelihood of success. It helps scale content distribution across platforms like LinkedIn, Twitter, and Facebook while saving significant time on manual writing and scheduling.
Key Features
- AI Content Repurposing
Automatically converts long-form assets (like blogs, podcasts, or webinars) into multiple bite-sized social media posts. - Video & Audio Transcription
Extracts and summarizes spoken content from podcasts and videos to generate written posts. - Engagement-Based Copywriting
AI is trained on your highest-performing content to generate new posts with similar engagement potential. - Social Media Scheduling
Built-in scheduler to publish AI-generated content directly to platforms like Twitter, Facebook, and LinkedIn. - Analytics Dashboard
Track engagement, clicks, and conversions across campaigns to refine future content strategies. - Multi-User Collaboration
Invite team members, assign roles, and manage workflows within the platform. - Brand Voice Control
Customize tone, language, and formatting so all AI-generated content aligns with your brand identity. - CRM & CMS Integration
Connect with platforms like HubSpot, Hootsuite, and social media management tools.
Pros
- Great for scaling content from existing material
- Learns from past engagement to improve results
- Saves hours of manual copywriting and scheduling
- Works with blogs, videos, and podcasts
- Ideal for B2B, marketing teams, and agencies
Cons
- Less useful for those without long-form content
- AI-generated text may need light editing
- Higher price point than basic content tools
- UI may feel overwhelming to new users
- Social platforms are limited to major networks
Pricing Model
- Custom Pricing Only – Lately.ai offers tailored plans based on team size, features, and content volume
- Typically suited for teams and businesses rather than individual creators
- Includes onboarding, team collaboration tools, analytics, and AI training
(Exact pricing available upon request through the Lately.ai sales team)
Conclusion
Lately.ai is an excellent AI tool for content marketers and teams that want to scale their content strategy without sacrificing quality. By transforming existing content into dozens of optimized social posts, it helps brands stay consistent and visible across platforms. While best suited for teams with an active content pipeline, Lately’s learning AI and automation can dramatically improve both efficiency and engagement.
