About Hedra
Hedra is a multimodal creative agent designed to strategize, ideate, plan, and execute creative work across video, image, and audio. Its workspace combines an intelligent agent with an infinite canvas, reusable skills, web search, connected data, and reusable brand elements. Creators and teams can move from research and planning into media generation without splitting the workflow across many separate applications.
Hedra includes its proprietary Character-3 video model alongside other leading generative models, allowing the agent to select tools for different creative tasks. Credit usage varies by model, output length, image size, and audio character count. Readers evaluating creative production platforms can also browse AI video tools, image generation tools, and AI audio tools.
Key Features
Creative AI agent : Researches, reasons, plans, and produces assets to support a project from early strategy through final execution.
Character-3 video model : Hedra’s proprietary model generates character-focused video and is billed according to the number of generated seconds.
Infinite canvas : Provides an open visual workspace for organizing ideas, source material, generations, and creative iterations.
Multiple AI models : Offers video, image, and audio models from Hedra and third-party providers within one production environment.
Connected creative context : The agent can connect to data, search the web, reuse brand elements, and learn how a creator or team works.
Reusable skills : Creators can turn repeatable workflows and preferences into skills for more consistent future projects.
Commercial usage : Paid individual, team, and enterprise plans include commercial use of generated outputs subject to Hedra’s terms.
Team and enterprise controls : Higher tiers support team access, management, SSO, private deployments, legal review, dedicated support, and account services.
Pros
✔ Brings creative planning, research, generation, and iteration into one agent-led workspace.
✔ Supports video, image, and audio generation instead of focusing on only one media type.
✔ Includes Hedra Character-3 alongside a broad selection of third-party generative models.
✔ All listed paid plans include commercial usage rights.
✔ Creator and higher plans allow users to buy extra non-expiring credit packs.
✔ Enterprise tier includes SSO, private deployments, dedicated support, and legal or security review.
Cons
✖ There is no full free plan listed; canceled accounts retain only limited watermarked generation access.
✖ Monthly subscription credits do not roll over between billing cycles.
✖ Credit rates vary substantially by model, making project costs harder to estimate in advance.
✖ Basic subscribers receive slower generations and cannot purchase extra credits.
✖ Fastest generation and team access require the $75 Professional or Teams tier.
✖ Complex multimodal projects may consume monthly credits quickly, especially with premium video models.
Plans & Pricing
| Plan | Type | Price | Usage Limit | Inclusions |
|---|---|---|---|---|
| Basic | Subscription | $15/month | 1,500 credits/month | Slower generations and commercial use. Monthly credits do not roll over. |
| Creator | Subscription | $30/month | 5,400 credits/month | Faster generation, commercial use, and the option to purchase extra credit packs. |
| Professional | Subscription | $75/month | 14,400 credits/month | Fastest generation, commercial use, extra credit purchases, and Teams plan access. |
| Teams | Business subscription | $75/month | 14,400 credits/month | Fastest generation, commercial use, purchasable credit packs, and team workspace access. |
| Enterprise | Custom | Contact sales | Custom credit volume | Fastest video processing, Slack technical support, account management, forward-deployed engineers, private deployments, SSO, team management, and legal/security review. |
Example model usage includes Character-3 at 6 credits per second, Flux Dev at 4 credits per megapixel, Imagen 4 at 8 credits per image, and supported speech models at 15 credits per 1,000 characters. Rates vary by model.
Source: Hedra pricing. Verify current prices, model credit rates, generation speeds, commercial terms, and enterprise options on the official website.
FAQs
Q1: What is Hedra used for?
Hedra is used to research, plan, organize, and generate creative work involving AI video, images, audio, characters, campaigns, and branded media.
Q2: What is Hedra Character-3?
Character-3 is Hedra’s proprietary character-focused video generation model. The pricing page lists its usage at six credits for each generated second.
Q3: Does Hedra have a free plan?
Hedra advertises free signup, but its pricing page lists paid plans beginning with Basic at $15 per month. Users without an active subscription have access only to limited watermarked generations.
Q4: Do Hedra credits roll over?
Monthly subscription credits reset and do not roll over. Separately purchased credit packs do not expire and are used after monthly plan credits are depleted.
Q5: Can Hedra outputs be used commercially?
Yes. Commercial use is included across the listed Basic, Creator, Professional, Teams, and Enterprise plans, subject to Hedra’s current terms.
Q6: Which Hedra plan supports teams?
Professional includes Teams plan access, while the Teams tier is designed for business use. Enterprise adds SSO, management controls, private deployments, and dedicated services.
Published on: July 3, 2026
