Luma is a creative AI platform for generating and editing video, images, audio, and visual assets with models like Ray, UNI-1, Veo, Kling, Seedance, Nano Banana, and ElevenLabs.
Luma is a creative AI platform for generating and editing video, images, audio, and visual assets. It gives creators access to Luma models such as Ray and UNI-1 as well as third-party models for video, image, and audio generation. The platform is built for creative teams, agencies, marketers, filmmakers, designers, and brands that need fast visual production with commercial-use plans.
Luma is especially relevant for searches like AI video generator, text-to-video AI, image-to-video generator, video-to-video AI, AI image generator, AI audio generator, AI creative studio, Luma Ray, Luma Dream Machine, AI 4K video generator, and AI video API. It supports generation workflows across text-to-video, image-to-video, video-to-video, reframe, image creation, image modification, text-to-speech, sound effects, music generation, audio isolation, and creative utilities.
For teams comparing AI media platforms, Luma sits close to tools such as Veo 3.1, Kling AI, Replicate, and other AI video creation tools. Its key advantage is breadth: video, images, audio, utilities, API access, team credits, and Enterprise options all live under one creative workspace.
AI video generation : Create videos from text prompts or images using Luma Ray models and supported third-party models.
Image-to-video and video-to-video : Animate still images, transform existing video, reframe clips, and create motion variations.
Multiple model catalog : Pricing page lists Luma Ray, Seedance, Kling, Veo, UNI-1, GPT Image, Nano Banana, and ElevenLabs models depending on media type.
AI image generation : Generate or modify images with models such as UNI-1, GPT Image, Nano Banana, and Seedream, with costs varying by model and quality.
Audio generation : Create text-to-speech, sound effects, music, and audio isolation workflows through supported ElevenLabs audio models.
Creative utilities : Remove backgrounds, blend images, reframe images, and reframe videos using credit-based utility tools.
Commercial use : Paid individual plans include commercial use, making Luma suitable for client, brand, and campaign work.
Team and Enterprise plans : Team adds members, projects, team organization, team-wide sharing, analytics, shared credits, and SSO; Enterprise adds commitments, training, and custom fine-tuning.
API access : Luma offers an API for developers and teams that want to integrate AI video and media generation into products or workflows.
✔ Broad creative platform covering video, image, audio, and utility workflows.
✔ Includes Luma and third-party image/video models on paid individual plans.
✔ Paid plans include commercial use for creators and agencies.
✔ Team plan supports shared credits, projects, team organization, usage analytics, and SSO.
✔ Enterprise supports custom fine-tuning and dedicated education/training.
✔ API availability makes Luma useful for developer and workflow integrations.
✖ No free plan is listed on the pricing page; individual paid plans start at Plus.
✖ Credit costs vary heavily by model, duration, resolution, audio, and workflow type.
✖ High-resolution video and longer generations can consume credits quickly.
✖ Team and Enterprise pricing require contacting sales.
✖ Users still need human review for brand safety, rights, quality, and factual accuracy in generated media.
| Plan | Type | Price | Usage Limit | Inclusions |
|---|---|---|---|---|
| Plus | Individual | $30/month or $300/year | Plan credits and model usage vary by generation settings | Luma and third-party image and video models, edit access for guest collaborators, and commercial use. |
| Pro | Individual | $90/month or $900/year | 4x usage with Luma Agents compared with Plus | Everything in Plus plus higher Luma Agent usage. |
| Ultra | Individual | $300/month or $3,000/year | 15x usage with Luma Agents compared with Plus | Everything in Pro plus much higher Luma Agent usage. |
| Team | Business | Contact sales | Shared team credits | Everything in regular plans plus team members, projects, team organization, team-wide sharing, usage analytics, shared credits, and SSO. |
| Enterprise | Enterprise | Contact sales | Custom commitments | Everything in Team plus enterprise commitments, dedicated education and training, and custom fine-tuning. |
Source: Luma pricing. Verify current credit rates, model availability, commercial-use rules, API terms, annual discounts, and Team or Enterprise terms on the official pricing page.
Luma is used for AI video generation, image-to-video, video-to-video, AI image generation, image editing, audio generation, creative utilities, and API-based media generation workflows.
Luma lists Plus at $30/month, Pro at $90/month, and Ultra at $300/month. Team and Enterprise require contacting sales.
Yes. The official pricing page lists commercial use on paid individual plans.
Yes. Luma has an API for developers and teams that want to integrate AI media generation into their own tools and workflows.
Luma is best for creators, agencies, marketing teams, designers, filmmakers, product teams, and developers that need AI video, image, audio, or media-generation workflows.
| Key Features |
Luma
Active | 
FIGMA | 
shadcn/ui | 
Midjourney |
|---|---|---|---|---|
| Review Score | 9.0/10 | 9.8/10 | 9.8/10 | 9.7/10 |
| Pricing Model | Subscription / Team / Enterprise / API | $0-60/month | Free / Open Source | $10/month |
| Free Plan | ✖ No | ✔ Yes | ✔ Yes | ✖ No |
| Starting Cost | Premium | Freemium | Free | Freemium |
| Details Page | Active Page | Compare | Compare | Compare |
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