About Frase
Frase is an AI content operating system built to help pages rank in traditional search and earn citations from AI answer engines. It combines SERP research, topic clustering, brand-aware writing, SEO scoring, GEO optimization, site auditing, publishing, and ongoing monitoring. Content marketers, SEO teams, agencies, and multi-site brands can manage the full content lifecycle in one workspace.
Frase tracks visibility across ChatGPT, Google AI, Perplexity, Claude, and Gemini depending on the plan. Content Guard detects ranking or traffic decay, drafts a revision, and can republish after approval, while integrations publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Readers can compare it with other marketing and SEO tools, AI writing tools, and RankSpot.
Key Features
SEO research : Analyzes search results, competitor pages, questions, entities, and content gaps before drafting.
AI Agent and Brand Voice : Drafts content using a learned brand profile and live market context rather than generic writing alone.
SEO and GEO optimization : Scores pages for Google ranking potential and readiness to be cited in generative AI answers.
AI Visibility : Monitors prompts, citations, and share of voice across supported AI search engines on a daily schedule.
Content Guard : Watches published pages for ranking and traffic decay, drafts fixes, and republishes approved revisions.
Frase Answers : Adds a conversational website widget that captures real visitor questions as first-party content signals.
CMS publishing : Publishes directly to WordPress, Webflow, Sanity, and Wix or hosts content through FraseCMS.
Site audits and internal links : Prioritizes weak pages, surfaces optimization opportunities, and recommends relevant internal links.
MCP, CLI, and API : Makes Frase capabilities available in tools such as Claude and Cursor and through custom automations.
Pros
✔ Covers research, writing, optimization, publishing, monitoring, and refreshes in one platform.
✔ Tracks both Google performance and citations across major AI answer engines.
✔ Seven-day trial requires no credit card and includes much of the Professional feature set.
✔ Direct CMS integrations reduce manual handoffs between writing and publishing.
✔ Brand Voice and competitor context help keep drafts specific to each business.
✔ Scale and Enterprise plans support agencies, multiple domains, reports, and controlled autonomy.
Cons
✖ Starter is limited to one seat, one site, ten articles, and 50 audited pages per month.
✖ Professional and Scale are relatively expensive for occasional solo content work.
✖ Full AI visibility coverage across ChatGPT, Google AI, Perplexity, Claude, and Gemini requires Scale.
✖ White-label portals, custom domains, SSO, and SAML are Enterprise-only.
✖ AI-generated research and revisions still require factual review and editorial judgment.
✖ Optional overages can add costs when teams exceed included limits.
Plans & Pricing
| Plan | Type | Price | Usage Limit | Inclusions |
|---|---|---|---|---|
| Free Trial | Trial | Free for 7 days | 5 articles, 50 audit pages, 25 AI prompts, up to 3 seats | Professional feature set with limited quantities; no credit card required and autonomy features disabled. |
| Starter | Subscription | $39/month billed yearly or $49 monthly | 1 seat, 1 site, 10 articles, 50 audit pages | SEO/GEO scores, ChatGPT and Google AI visibility, 3 Content Guard pages, publishing, Frase Answers, and 250 API requests/month. |
| Professional | Subscription | $103/month billed yearly or $129 monthly | 3 seats, 5 sites, 40 articles, 250 audit pages | Content calendar, internal linking, Perplexity monitoring, 15 Content Guard pages, selected auto-publishing, and 1,000 API requests/month. |
| Scale | Subscription | $239/month billed yearly or $299 monthly | 5 seats, 10 domains, 100 articles, 1,000 audit pages | 50 Content Guard pages, Claude and Gemini monitoring, client reports, content repurposing, broader autonomy, and 3,000 API requests/month. |
| Enterprise | Custom | Custom pricing | Custom seats, domains, and limits | White-label reports, branded portal, custom domain, SSO/SAML, account manager, SLA, custom API access, and two years of history. |
Source: Frase pricing. Verify current article, audit, prompt, API, monitoring, overage, and autonomy limits on the official website.
FAQs
Q1: What is Frase used for?
Frase is used to research topics, draft content, optimize pages for SEO and GEO, publish to a CMS, monitor AI citations, audit sites, and refresh declining content.
Q2: Does Frase offer a free trial?
Yes. The seven-day trial does not require a credit card and includes up to five articles, 50 audit pages, 25 AI prompts, and three seats.
Q3: Which AI search engines does Frase track?
Coverage depends on the plan. Frase can monitor ChatGPT, Google AI, Perplexity, Claude, and Gemini, with the complete named set available on Scale.
Q4: Can Frase publish to WordPress?
Yes. Frase publishes to WordPress, Webflow, Sanity, and Wix and also offers hosted publishing through FraseCMS.
Q5: What does Content Guard do?
Content Guard monitors selected pages for Google ranking or traffic decay, drafts recommended revisions, and republishes them after approval or according to configured autonomy rules.
Q6: Is Frase suitable for agencies?
Yes. Scale supports multiple domains, team seats, client-ready reports, broad monitoring, and repurposing, while Enterprise adds white-label portals and custom domains.
Published on: July 6, 2026
