What is Synthesia?
Synthesia is an AI-powered video creation tool designed for businesses, educators, and content teams to produce high-quality videos without cameras, actors, or microphones. By simply typing in a script, users can generate videos featuring lifelike AI avatars that speak in multiple languages and voices. It’s widely used for training, marketing, onboarding, and internal communications.
Key Features
- AI Avatars
Choose from 140+ lifelike avatars to deliver your message professionally on screen. - Text-to-Video
Type your script and generate a video with synchronized AI voiceover and avatar lip-sync. - Multilingual Voice Support
Create videos in over 120 languages and accents with natural-sounding voices. - Custom Avatars
Create a custom avatar of yourself or your spokesperson for brand-personalized content. - Screen Recorder and Media Upload
Add visuals, screen recordings, and custom images to enhance your videos. - Built-in Templates
Use pre-designed video templates for training, product demos, explainer videos, and more. - Easy Editing Interface
Drag-and-drop video editor to adjust scenes, text, media, and voiceovers in real time. - Collaboration Tools
Invite team members, share projects, and manage video content across departments.
Pros
- No need for filming or video production experience
- Fast video generation with human-like avatars
- Excellent for training, onboarding, and explainer content
- Supports many languages and voice styles
- High scalability for teams and enterprises
Cons
- Limited avatar gestures and emotional expressions
- Not ideal for complex or cinematic video needs
- Requires subscription for full access
- Custom avatars cost extra
- Voiceovers may still sound synthetic in some cases
Pricing Model
- Starter Plan: $29/month – Up to 10 minutes of video per month, access to templates, 70+ avatars, and basic features.
- Creator Plan: $67/month – Includes 20 minutes/month, branding tools, 120+ avatars, screen recording, and better customization.
- Enterprise Plan: Custom pricing – Offers unlimited video creation, custom avatars, priority support, and team collaboration tools.
(Pricing based on annual billing; monthly billing available at a higher rate.)
Conclusion
Synthesia is a powerful solution for creating professional-looking videos quickly and efficiently. It removes the need for traditional video production and enables teams to generate multilingual content at scale. Though limited in expressive range, its ease of use, scalability, and realistic avatars make it a valuable tool for modern business communication.
